[{"data":1,"prerenderedAt":436},["ShallowReactive",2],{"$settings":3,"page\u002Fhome":87},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"alt9FREAACwAThuF",null,"settings","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aqlhChEAACwAZUmX&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alt9FREAACwAThuF%22%29+%5D%5D",[],"2026-07-18T13:18:44+0000","2026-09-15T13:08:58+0000",[6],[],"pt-br",[],{"site_name":16,"meta_title":17,"meta_description":18,"meta_image":19,"meta_image_link":5,"menu":29,"footer_text_1":50,"footer_text_2":56,"social_items":73,"contact_whatsapp":84,"contact_email":86},"The Locus","The Locus | Branding for Local Strategy.","Criação e inteligência de marca para o momento e comportamento de cada mercado.",{"dimensions":20,"alt":5,"copyright":5,"url":23,"id":24,"edit":25},{"width":21,"height":22},1200,770,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FJOQBRi7q5SW3J565_cover.png?auto=format,compress","JOQBRi7q5SW3J565",{"x":26,"y":26,"zoom":27,"background":28},0,1,"transparent",[30,35,46],{"link_type":31,"key":32,"url":33,"text":34},"Web","5367f250-4c8e-43de-8616-4b594cbbc8cf","\u002F#slice02b5f82cda49dc4a9886c6d09fb023373a","Trabalho",{"id":36,"type":37,"tags":38,"lang":13,"slug":39,"first_publication_date":40,"last_publication_date":40,"uid":41,"link_type":42,"key":43,"isBroken":44,"text":45},"aqk4SBEAACgAZQLE","page",[],"decifrando-culturas.entendendo-negocios.construindo-marcas.","2026-09-15T12:22:16+0000","sobre","Document","59902e0b-8afb-4d7d-b21b-32212f7c229b",false,"Sobre",{"link_type":31,"key":47,"url":48,"text":49},"1df63e8a-fe20-46fc-a0e9-d31f93673867","\u002F#bsx-footer","Contato",[51],{"type":52,"text":53,"spans":54,"direction":55},"heading2","Branding for Local Strategy.",[],"ltr",[57],{"type":58,"text":59,"spans":60,"direction":55},"paragraph","AV. JUSCELINO KUBITSCHEK, 1327, SÃO PAULO - BRASIL | +55  11 9 1151 0022 | HELLO@WHERE.CONSULTING",[61,68],{"start":62,"end":63,"type":64,"data":65},53,72,"hyperlink",{"link_type":31,"url":66,"target":67},"tel:11911510022","_blank",{"start":69,"end":70,"type":64,"data":71},75,97,{"link_type":31,"url":72,"target":67},"mailto:hello@where.consulting",[74,79],{"link":75},{"link_type":31,"key":76,"url":77,"target":67,"text":78},"97d241ba-0633-443e-8133-9a37a1b7d724","https:\u002F\u002Fwww.linkedin.com\u002Fshowcase\u002Fthe-locus-consulting\u002F","Linkedin",{"link":80},{"link_type":31,"key":81,"url":82,"target":67,"text":83},"b8e06f3d-9dea-45df-9ede-0642c9ec5985","https:\u002F\u002Fwww.instagram.com\u002Fthelocus.branding\u002F","Instagram",{"link_type":85},"Any",{"link_type":85},{"id":88,"uid":89,"url":5,"type":37,"href":90,"tags":91,"first_publication_date":92,"last_publication_date":93,"slugs":94,"linked_documents":96,"lang":13,"alternate_languages":97,"data":98},"alt9ABEAAC0AThte","home","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aqlhChEAACwAZUmX&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alt9ABEAAC0AThte%22%29+%5D%5D",[],"2026-07-18T13:18:05+0000","2026-09-15T15:15:22+0000",[95],"inteligencia-de-marca-parao-momento-de-cada-negocio-ecomportamento-de-cada-mercado.",[],[],{"slices":99,"meta_title":17,"meta_description":18,"meta_image":435,"meta_image_link":5},[100,128],{"variation":101,"version":102,"items":103,"primary":104,"id":126,"slice_type":127,"slice_label":5},"default","initial",[],{"title":105,"marquee":110,"image":111,"video":118},[106],{"type":107,"text":108,"spans":109,"direction":55},"heading1","Inteligência de marca para\no momento de cada negócio e\ncomportamento de cada mercado.",[],"BRANDING FOR LOCAL STRATEGY",{"dimensions":112,"alt":5,"copyright":5,"url":115,"id":116,"edit":117},{"width":113,"height":114},2880,1440,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FsAPT0Khgwijwzwsl_background.png?auto=format,compress","sAPT0Khgwijwzwsl",{"x":26,"y":26,"zoom":27,"background":28},{"link_type":119,"key":120,"kind":121,"id":122,"url":123,"name":124,"size":125},"Media","503ff369-3094-473d-9a1a-93943cbd8dd6","file","EoDwFsT4yEKgX3AW","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fthelocus\u002FEoDwFsT4yEKgX3AW_video.mp4","video.mp4","4216879","slice01$a7118255-0520-4b36-abde-670bf43c7deb","slice01",{"variation":101,"version":102,"items":129,"primary":130,"id":433,"slice_type":434,"slice_label":5},[],{"items":131,"marquee":426},[132,144,154,164,174,184,194,204,213,223,233,243,253,263,273,282,292,302,312,322,331,340,349,359,369,379,389,399,408,417],{"image":133,"title":140},{"dimensions":134,"alt":5,"copyright":5,"url":137,"id":138,"edit":139},{"width":135,"height":136},900,450,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FN-UxjZVKZqLohDa4_Audaar.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","N-UxjZVKZqLohDa4",{"x":26,"y":26,"zoom":27,"background":28},[141],{"type":58,"text":142,"spans":143,"direction":55},"Audaar\nPlataforma de Hospedagem",[],{"image":145,"title":150},{"dimensions":146,"alt":5,"copyright":5,"url":147,"id":148,"edit":149},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FQbQM1PGRAlERRM1j_RedeChevrolet.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","QbQM1PGRAlERRM1j",{"x":26,"y":26,"zoom":27,"background":28},[151],{"type":58,"text":152,"spans":153,"direction":55},"Rede Chevrolet\nExperiência de Marca e Lançamento ",[],{"image":155,"title":160},{"dimensions":156,"alt":5,"copyright":5,"url":157,"id":158,"edit":159},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmnbFFJgeHCkJl2I3_Vista.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mnbFFJgeHCkJl2I3",{"x":26,"y":26,"zoom":27,"background":28},[161],{"type":58,"text":162,"spans":163,"direction":55},"Vista\nSanta Catarina",[],{"image":165,"title":170},{"dimensions":166,"alt":5,"copyright":5,"url":167,"id":168,"edit":169},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fh1LCpSzmmQvi-54s_Rectangle35.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","h1LCpSzmmQvi-54s",{"x":26,"y":26,"zoom":27,"background":28},[171],{"type":58,"text":172,"spans":173,"direction":55},"Uniqo\nRio de Janeiro",[],{"image":175,"title":180},{"dimensions":176,"alt":5,"copyright":5,"url":177,"id":178,"edit":179},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F1x1Zr7ZtHZ-CQS4R_Arqos.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","1x1Zr7ZtHZ-CQS4R",{"x":26,"y":26,"zoom":27,"background":28},[181],{"type":58,"text":182,"spans":183,"direction":55},"Arqos\nSão Paulo",[],{"image":185,"title":190},{"dimensions":186,"alt":5,"copyright":5,"url":187,"id":188,"edit":189},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FBxycaw9y5CdRUiul_Hurbana.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","Bxycaw9y5CdRUiul",{"x":26,"y":26,"zoom":27,"background":28},[191],{"type":58,"text":192,"spans":193,"direction":55},"Hurbana\nSanta Catarina",[],{"image":195,"title":200},{"dimensions":196,"alt":5,"copyright":5,"url":197,"id":198,"edit":199},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FnLfi197biBC0iufH_Cidadedas%C3%81guas.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","nLfi197biBC0iufH",{"x":26,"y":26,"zoom":27,"background":28},[201],{"type":58,"text":202,"spans":203,"direction":55},"Cidade das Águas\nSanta Catarina",[],{"image":205,"title":210},{"dimensions":206,"alt":5,"copyright":5,"url":207,"id":208,"edit":209},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FU2BZSqEabsoFsed__Uniqo.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","U2BZSqEabsoFsed_",{"x":26,"y":26,"zoom":27,"background":28},[211],{"type":58,"text":172,"spans":212,"direction":55},[],{"image":214,"title":219},{"dimensions":215,"alt":5,"copyright":5,"url":216,"id":217,"edit":218},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FqujkY6Azq1Z97eko_WohnClub.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","qujkY6Azq1Z97eko",{"x":26,"y":26,"zoom":27,"background":28},[220],{"type":58,"text":221,"spans":222,"direction":55},"Wohn Club\nClube de Campo",[],{"image":224,"title":229},{"dimensions":225,"alt":5,"copyright":5,"url":226,"id":227,"edit":228},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fr-ym0tlv022Lk98t_ViladasGal%C3%A9s.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","r-ym0tlv022Lk98t",{"x":26,"y":26,"zoom":27,"background":28},[230],{"type":58,"text":231,"spans":232,"direction":55},"Vila das Galés\nPorto Belo",[],{"image":234,"title":239},{"dimensions":235,"alt":5,"copyright":5,"url":236,"id":237,"edit":238},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FySfJsfONP5dxXWQa_Esta%C3%A7%C3%A3oUnifique-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","ySfJsfONP5dxXWQa",{"x":26,"y":26,"zoom":27,"background":28},[240],{"type":58,"text":241,"spans":242,"direction":55},"Estação Unifique\nBlumenau",[],{"image":244,"title":249},{"dimensions":245,"alt":5,"copyright":5,"url":246,"id":247,"edit":248},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F3fwPl8FhIBYYeWrI_LivUp.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","3fwPl8FhIBYYeWrI",{"x":26,"y":26,"zoom":27,"background":28},[250],{"type":58,"text":251,"spans":252,"direction":55},"LivUp\nEspaço Saúde, São Paulo",[],{"image":254,"title":259},{"dimensions":255,"alt":5,"copyright":5,"url":256,"id":257,"edit":258},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmZQxUbfKmB7p_UZO_Hemero.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mZQxUbfKmB7p_UZO",{"x":26,"y":26,"zoom":27,"background":28},[260],{"type":58,"text":261,"spans":262,"direction":55},"Hemero\nParque de Arte e Natureza",[],{"image":264,"title":269},{"dimensions":265,"alt":5,"copyright":5,"url":266,"id":267,"edit":268},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FUb5R7hk2jz_en3xL_Vista-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","Ub5R7hk2jz_en3xL",{"x":26,"y":26,"zoom":27,"background":28},[270],{"type":58,"text":271,"spans":272,"direction":55},"Vista\nSanta Cantarina",[],{"image":274,"title":279},{"dimensions":275,"alt":5,"copyright":5,"url":276,"id":277,"edit":278},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FNGv8TjXFb1_uId0o_Esta%C3%A7%C3%A3oUnifique.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","NGv8TjXFb1_uId0o",{"x":26,"y":26,"zoom":27,"background":28},[280],{"type":58,"text":241,"spans":281,"direction":55},[],{"image":283,"title":288},{"dimensions":284,"alt":5,"copyright":5,"url":285,"id":286,"edit":287},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F4BObiDUMiYLFoDCp_DISTRITQ.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","4BObiDUMiYLFoDCp",{"x":26,"y":26,"zoom":27,"background":28},[289],{"type":58,"text":290,"spans":291,"direction":55},"DISTRITQ\nAlphaville, São Paulo",[],{"image":293,"title":298},{"dimensions":294,"alt":5,"copyright":5,"url":295,"id":296,"edit":297},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FnS-QzZHTOYGgOihR_LaMarina.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","nS-QzZHTOYGgOihR",{"x":26,"y":26,"zoom":27,"background":28},[299],{"type":58,"text":300,"spans":301,"direction":55},"LaMarina\nRio de Janeiro",[],{"image":303,"title":308},{"dimensions":304,"alt":5,"copyright":5,"url":305,"id":306,"edit":307},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fw26MieIGyJ8ZJZzk_PasseioPrimavera.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","w26MieIGyJ8ZJZzk",{"x":26,"y":26,"zoom":27,"background":28},[309],{"type":58,"text":310,"spans":311,"direction":55},"Passeio Primavera\nFlorianópolis",[],{"image":313,"title":318},{"dimensions":314,"alt":5,"copyright":5,"url":315,"id":316,"edit":317},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FX1yF3lK9fTagc3vb_CidadeAruna.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","X1yF3lK9fTagc3vb",{"x":26,"y":26,"zoom":27,"background":28},[319],{"type":58,"text":320,"spans":321,"direction":55},"Cidade Aruna\nParaná",[],{"image":323,"title":328},{"dimensions":324,"alt":5,"copyright":5,"url":325,"id":326,"edit":327},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F8oMqzvQkIFqvBH3y_WohnClub-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","8oMqzvQkIFqvBH3y",{"x":26,"y":26,"zoom":27,"background":28},[329],{"type":58,"text":221,"spans":330,"direction":55},[],{"image":332,"title":337},{"dimensions":333,"alt":5,"copyright":5,"url":334,"id":335,"edit":336},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F623Fnaqwkhd-ZymC_RedeChevrolet-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","623Fnaqwkhd-ZymC",{"x":26,"y":26,"zoom":27,"background":28},[338],{"type":58,"text":152,"spans":339,"direction":55},[],{"image":341,"title":346},{"dimensions":342,"alt":5,"copyright":5,"url":343,"id":344,"edit":345},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FUY8jY_UnscabsVwD_Audaar-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","UY8jY_UnscabsVwD",{"x":26,"y":26,"zoom":27,"background":28},[347],{"type":58,"text":142,"spans":348,"direction":55},[],{"image":350,"title":355},{"dimensions":351,"alt":5,"copyright":5,"url":352,"id":353,"edit":354},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FLqQielRocu9iFBMZ_Expandh.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","LqQielRocu9iFBMZ",{"x":26,"y":26,"zoom":27,"background":28},[356],{"type":58,"text":357,"spans":358,"direction":55},"Expandh\nSão Paulo e Goiás",[],{"image":360,"title":365},{"dimensions":361,"alt":5,"copyright":5,"url":362,"id":363,"edit":364},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F4SagFUfHDrTqfmfo_Benjamin.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","4SagFUfHDrTqfmfo",{"x":26,"y":26,"zoom":27,"background":28},[366],{"type":58,"text":367,"spans":368,"direction":55},"Benjamin\nCorporate",[],{"image":370,"title":375},{"dimensions":371,"alt":5,"copyright":5,"url":372,"id":373,"edit":374},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FtRSGmQWPwpeuQT1O_Encantar.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","tRSGmQWPwpeuQT1O",{"x":26,"y":26,"zoom":27,"background":28},[376],{"type":58,"text":377,"spans":378,"direction":55},"Encantar\nNatal, Rio Grande de Norte",[],{"image":380,"title":385},{"dimensions":381,"alt":5,"copyright":5,"url":382,"id":383,"edit":384},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmAzu_C-SJEAr57ug_Harmonia.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mAzu_C-SJEAr57ug",{"x":26,"y":26,"zoom":27,"background":28},[386],{"type":58,"text":387,"spans":388,"direction":55},"Harmonia\nRio de Janeiro",[],{"image":390,"title":395},{"dimensions":391,"alt":5,"copyright":5,"url":392,"id":393,"edit":394},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F2l_ri_AWM6gatOXj_TOTNT.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","2l_ri_AWM6gatOXj",{"x":26,"y":26,"zoom":27,"background":28},[396],{"type":58,"text":397,"spans":398,"direction":55},"TOTNT\nSanta Catarina",[],{"image":400,"title":405},{"dimensions":401,"alt":5,"copyright":5,"url":402,"id":403,"edit":404},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F1D1QJ_h5xWfRgNr3_LaMarina-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","1D1QJ_h5xWfRgNr3",{"x":26,"y":26,"zoom":27,"background":28},[406],{"type":58,"text":300,"spans":407,"direction":55},[],{"image":409,"title":414},{"dimensions":410,"alt":5,"copyright":5,"url":411,"id":412,"edit":413},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F5jbsgDdt3GBP5IMQ_PasseioPrimavera-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","5jbsgDdt3GBP5IMQ",{"x":26,"y":26,"zoom":27,"background":28},[415],{"type":58,"text":310,"spans":416,"direction":55},[],{"image":418,"title":423},{"dimensions":419,"alt":5,"copyright":5,"url":420,"id":421,"edit":422},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FwlX6NZnrl_b1waDK_Hemero-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","wlX6NZnrl_b1waDK",{"x":26,"y":26,"zoom":27,"background":28},[424],{"type":58,"text":261,"spans":425,"direction":55},[],{"dimensions":427,"alt":5,"copyright":5,"url":430,"id":431,"edit":432},{"width":428,"height":429},1274,151,"https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fthelocus\u002FAM-hCRH1eu2ULM0__logo.svg","AM-hCRH1eu2ULM0_",{"x":26,"y":26,"zoom":27,"background":28},"slice02$b5f82cda-49dc-4a98-86c6-d09fb023373a","slice02",{},1789485451963]